There's a big lie that I used to believe when I first started selling things online years ago: the internet is a great place to HIDE from people and get them to buy something without revealing your identity.
Well, I've learned over the years, this could not be further from the truth.
The internet is all about people. It's all about connecting with people.
To successfully sell online, you have to become good at connecting with people.
We often try to avoid this human to human to connection in exchange for "gaming" the system to get more sales.
We're looking for a "slight edge" to get more sales without making those connections.
I get it. A connection can be challenging. It means people can judge you and be mean. You have to grow some thick skin in this game.
Online marketing is about connecting with people and getting them to buy what you sell while not caring who hates you in the process.
If you're selling valuable products and services that improve people's lives, you have nothing to worry about if people hate you!
If you deliver on your promises and are a good person, even if people don't like you, it will have ZERO effect on your bottom line.
One thing we need to start doing is expecting other people to like us online and that when they like us, they will want to buy what we are selling. Yes, I know this sounds opposite to what I just said.
If you can simultaneously not care if people hate you WHILE expecting that most people will like you, and not watching if they do or not (I had to repeat that part), you'll be extremely successful selling online.
To sell online, you have to impart vision to your target customer of what they will experience after they purchase from you. You want them to be able to see, taste, smell, etc., what it will be like to buy from you!
The transformation that your product and service bring needs to be imparted to people for the sales process to work.
Detach your emotions and happiness from the outcome, from getting the sale, from things going how you want.
In the beginning, you're probably not going to sell a whole lot. That's normal. That's by design. Don't even worry about it.
Just keep going, stay consistent, stay faithful to the process.
If you present yourself as the go-to person for the solutions you offer and help other people see that you have the solution they want, you'll be able to sell to them online.
You have to connect with your target customer emotionally. You have to hook them in with what they want so that you can deliver the solution they need!
Don't get so caught up in making YOUR will come to pass in sales, but rather: how can I serve my target customer. How can I help them reach their goals?
When you focus on serving your target customer, when you care more about your target customer than you do your product, when you focus more on your communication and connection with people, you'll have set yourself up for success to sell more online.
Products don’t sell themselves. People do. People who believe in products buy them.
Increase the level of trust your target customer has in your product or service, and you'll be able to sell them anything!
What are you doing today to start getting more sales in your business?
If you'd like to know the strategies to create offers online that sell - grab my new course, "Irresistible Offers That Sell," on my website: jeremiahkrakowski.com/irresistible-offers-that-sell