Unless you’ve been unplugged from online marketing for a long period of time, you know that Facebook Ads are a great way to get in front of the people who want to buy your products online.
However, with so much misinformation out there it’s hard to know what to believe about running Facebook Ads.
When I ran my first ad on Facebook, it was 2009 when the Ads Manager platform first launched. I was doing affiliate marketing for an ebook and insurance offers!
From here, I went on to manage millions of dollars in Facebook ads for companies I worked for and generated profit from those ads.
You can lose a lot of money if you run your ads the wrong way….
But I want to give you a birds-eye view of how to get sales with Facebook Ads. If you want to dive deeper, I do recommend my video course, but this should be enough to get most people started!
One of the most difficult parts of running ads is HOW to use the ads manager, as it’s kind of complicated (my course covers all this). For the sake of this article I’m not going to go into those details, but focus on what’s important.
Facebook’s algorithm can be “trained” to find your target customer for you. This is why content on Facebook is so important. Live videos and copy.
You want to speak - and communicate to the people who are looking for what you have to buy, and target people based on their lifestyle and interests.
So for example: Music, Magazines, Brands They Buy, Tools They Use, Influencers.
This will help you build your first audience of people called a Custom Audience.
From this customer audience, you’ll be able to track who goes to your landing page, or watches through video content you have 75% through.
From here, you can create an audience (like a bucket of users on Facebook) to do two things with:
1.) Retarget ads
2.) Create lookalike audiences
These are the real sauce of running facebook ads. Retargetting ads can continue to show the same people who engaged with your videos or visited your website more ads for what you are selling. You essentially can repeatedly show up in front of the same people who are interested in what you have to offer!
Lookalike audiences are basically “artificial intelligence audiences” - the AI on facebook finds people who have similar interests, things they talk about, friends, patterns, social circles as who also watched your content and visited your website.
You can then target ads to these people and get more specific to whos going to buy from you.
Eventually, you want to track further down the actions people take like purchasing products from you, or checking out specific pages on your website.
You can then create more specific lookalike audiences of people similar to who purchases your product for example!
This allows you to find more buyers at the lowest possible cost!
For every client and ad campaign I’ve worked with, we started doing this with just $5-10 a day, reading the reports, analyzing the ads that converted, and creating more ads like the ones that get sales!
This process is what I go over in detail, as well as what creatives convert to sales the most - and how to read reports to create better ads! You can register for Social Media Ads That Work here.
So how do we go about doing all this?
It starts with a simple word document! Every ad that I make starts with writing a few lines of copy in a word document!
You’ll want to lead with a headline that does a few things
1.) Grabs people’s attention
2.) Imparts vision on what they are going to get if they continue reading the ad.
From here, your copy is going to break down a story of what the person can expect when they visit your landing page.
This needs to be connected with the creative and landing page copy that you use as well.
Here’s a podcast episode I recorded on Writing 7 Figure Attention Grabbing Headlines
Lastly, using a simple smartphone, recording a simple video that follows the formula of:
Who: Who you are
What: What you have to offer
Why: Why they need to buy it (the solution to the problem they have)
How: How they can register.
I like to lead with what people are trying to do and accomplish, the result they can expect to get and my experience in the first 30-60 seconds of an ad to cold audience, then show people what they are going to get.
Use your words to describe and paint a picture in people’s mind for what is possible for them!
If you’re running a retargetting ad, your ad copy and creative are different. These are people who’ve already checked out what you have to offer and know about your product, so you’re whole goal is to get their attention (sometimes by saying “Hey I noticed you checked out XYZ product”) and to answer any final questions they might have about what you have to offer!
Setting up the Facebook PIxel is a lot easier these days than ever before. Most platforms let you just type in the pixel ID, so check your platform to see if they offer this!
The pixel is what will track visitors on your site, and the actions they take. You will have to do some setup with the event setup tools on facebook, but they are very easy to use to target the people you’re looking for and get more sales.
You’re able to read reports and tell what ads are converting the most and create new ads similar to what is working best, and turn off the type of ads that aren’t!
It’s not complicated, it just takes consistency and doing the right things over and over again to get leads, sales customers, and clients with ads.
I want to help you with this.
My course has a 30 day money back guarantee to anyone who wants to buy it, so if you want to start creating Facebook Ads that sell and have someone who’s done it and gotten results help you, this course is for you!
If you still have questions about running ads online, feel free to send me a message or a DM on any of my social media channels and I can help get your questions answered!