When Your Goals Seem Too Hard, Try This

I told myself for five years that growing a coaching business was too hard for me. I had two toddlers. I had no money. I had no background in marketing. I had every excuse in the book, and I recited them daily like they were scripture.

Then one day I stopped. Not because I felt ready. Not because the obstacles disappeared. Because I realized I was the only one keeping myself stuck.

Your goals are not too hard. Your excuses are just really comfortable.

That\'s a hard thing to hear. I know. But it\'s the truth, and I\'d rather tell you the truth than make you feel good temporarily.

The Benefit You Get From Staying Stuck

Here is the question nobody asks themselves: what benefit are you getting from arguing that your goals are impossible?

Think about it. If you convince yourself that your goals are too hard, you get to:

• Stay where you are without guilt
• Keep your identity as "the person who has it really hard"
• Never risk failing at something big
• Be comforted by the struggle — it\'s familiar, at least

I was there. For years, I had wrapped my entire identity around being the guy with the hard story. The one with the difficult circumstances. The one who was trying so hard but couldn\'t catch a break.

It felt noble. It felt real. It was keeping me broke.

Once I saw that the "I have it so hard" story was a choice — not a fact — I could put it down. And I did. And my business changed within 90 days.

How to Break Through the "Too Hard" Wall

Here is the practical process I walk my coaching clients through:

Step 1: Identify the story you\'re telling yourself. Write it down. Exactly. "My goals are too hard because..." Keep going until you\'ve said the real thing underneath the surface thing. It\'s usually fear of failure, fear of success, or fear of judgment.

Step 2: Ask: is this story even true? Not "does it feel true" — feelings are not facts. Ask: do I have evidence that this goal is actually impossible, or do I have evidence that I\'m scared? Those are two very different things.

Step 3: Reframe the goal as a series of actions. "Build a six-figure coaching business" is not a goal. It\'s a pressure cloud. Break it down: "This week: post three pieces of content. Send 10 messages. Book one discovery call." That\'s a goal. And none of those things are too hard.

Step 4: Do one thing, every day, that moves you forward. Not a perfect thing. Not a big thing. One thing. The compound effect of daily action is the most powerful force in business and nobody talks about it enough.

The Language Shift That Changes Everything

You\'re probably saying things like:

• "It\'s so hard to find clients"
• "I can\'t seem to figure this out"
• "It\'s overwhelming"

Stop. Right now.

The words you use create the reality you live in. If you say "it\'s hard" long enough, your brain stops looking for solutions. Why would it? You\'ve already decided it\'s hard. The search is over.

Instead, start saying: "I haven\'t figured this out yet."

Yet. That one word changes everything. It keeps the door open. It says: I\'m still looking, I\'m still trying, the answer hasn\'t come yet but it exists.

I coach people who use language like "I can\'t" as a permanent state. I teach them to add "yet." The ones who make the shift — their businesses change within months. Not because the obstacles went away. Because they stopped using language that blocked the path forward.

Impossible Goals Are Usually Just Impatient Goals

Most of the time when someone says "my goal feels impossible," what they mean is: "I expected to achieve this faster than I have."

I wanted to hit six figures in my first year of coaching. It took three. I wanted to build an audience of 10,000 people in six months. It took two years. I wanted to feel confident on video immediately. I still get nervous before recording sometimes — 14 years in.

The goal wasn\'t impossible. I was just impatient.

Patient, consistent action on a good plan always works. Always. The people who achieve difficult things are rarely more talented or more resourced. They\'re usually just more patient and more stubborn than everyone else.

The "Impossible" List Exercise

Here is a concrete exercise: take out a piece of paper. Write down every goal you\'ve told yourself is "too hard" or "impossible."

Next to each one, write: "The real reason I haven\'t done this is ___."

Be honest. Is it really the goal being too hard? Or is it:

• Fear of judgment if you try and fail?
• Comfort with the current situation, even if it\'s not ideal?
• Not knowing the exact next step?
• Feeling overwhelmed by the whole picture?

Most "impossible" goals are actually just goals where the first step hasn\'t been clearly defined. Once you know what to do today — specifically, not "figure out my marketing" but "post one Instagram Reel about X topic" — the impossibility starts to dissolve.

Pick one goal from that list. Do one thing toward it today. Not a big thing. One thing.

Ready to Grow Your Business?

Join Wealthy Coach Academy — my $197/month coaching program where I help you build a business that actually works. Or start with a $4.95 starter class and see what happens.

Frequently Asked Questions

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• How to Accomplish Impossible Goals
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• Stop Overthinking and Start Taking Imperfect Action
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