I wrote the original version of this post when the metaverse hype was at its peak. The specific tech has evolved — nobody's talking about Meta's VR goggles as the future anymore — but the core concern hasn't just survived. It's become more urgent.
In 2026, with AI advancing at breakneck speed, the question of who controls technology and what values it serves has never been more important. As entrepreneurs, coaches, and creators, we have both the opportunity and the responsibility to shape how technology serves humanity — not the other way around.
The Real Danger: Technology Without Values
The danger was never VR headsets or the metaverse specifically. The danger is technology built without regard for human dignity, freedom, and flourishing.
In 2026, we're seeing:
- AI systems that can create deepfakes indistinguishable from reality
- Social media algorithms optimized for outrage and addiction
- Surveillance technology that makes privacy nearly impossible
- AI content flooding the internet with generated noise
None of these are inherently evil. Technology is amoral — it takes on the values of whoever builds and deploys it. That's exactly why we — people of faith, people of good values, entrepreneurs who care about humanity — need to be the ones building, using, and shaping it.
Don't Retreat From Technology — Engage With It
Some people of faith see technology as the enemy. They want to retreat, unplug, and pretend it doesn't exist. I believe that's a catastrophic mistake.
If good people abandon technology, only those without values will control it. If thoughtful entrepreneurs refuse to use AI, only reckless ones will shape its impact. The answer isn't rejection — it's engagement with integrity.
I use AI in my business. I use social media to reach people. I build digital products and automated systems. But I do it with clear values: honesty in my marketing, genuine help in my coaching, and technology that serves people rather than exploiting them.
Human Value in the AI Age
As AI gets more capable, some people worry that humans become less valuable. I believe the opposite. The more AI can do, the MORE valuable uniquely human qualities become.
AI can write content. But it can't share a real story about rebuilding your life from nothing. AI can generate advice. But it can't genuinely care about whether you succeed. AI can create a sales funnel. But it can't build a real relationship based on trust and mutual respect.
In an AI-flooded world, authenticity, genuine care, and real human connection become the ultimate competitive advantages. Coaches who understand this will thrive.
The Entrepreneur's Responsibility
As coaches and online entrepreneurs, we reach thousands — sometimes millions — of people. That's influence. And influence comes with responsibility.
We can choose to use that influence to:
- Build businesses that genuinely help people (not just extract money)
- Create content that elevates, educates, and empowers
- Use AI tools ethically and transparently
- Model honest marketing in an industry full of manipulation
- Prove that you can make great money while being a good human
Every piece of content you create, every product you sell, every client interaction — that's your vote for the kind of internet you want to exist.
Build Your Business With Purpose
I'm not saying every business needs to be a nonprofit. I believe in making money — lots of it. But I believe in making money by genuinely helping people, not by manipulating them.
My business model is built on this principle: provide so much genuine value that people WANT to pay you more. Content that teaches for free. A $4.95 class that over-delivers. A membership at $197/month that people stay in because they're getting real results.
You can build a profitable business AND be a force for good. In fact, businesses built on genuine value are MORE profitable long-term because they build the trust and loyalty that drives sustainable growth.
Be the Influence the World Needs
The future of technology isn't predetermined. It will be shaped by the people who build, use, and demand better from it. If you're sitting on the sidelines, you're ceding that influence to people who may not share your values.
Get in the game. Build your business. Use technology. Create content. Make money. And do it all with integrity. That's how we ensure technology serves humanity — one entrepreneur, one business, one piece of content at a time.
Frequently Asked Questions
Can you be a person of faith and still use AI in business?
Absolutely. AI is a tool — like a hammer or a printing press. It's not inherently good or evil. What matters is how you use it. Using AI to help more people more effectively is a positive application of innovation.
How do I use technology ethically in my coaching business?
Be honest in your marketing. Deliver real value. Don't use manipulative tactics. Be transparent about AI usage when relevant. Treat your clients as humans, not revenue units. These principles are simple but powerful.
Isn't technology making human coaches obsolete?
No. Technology is making BAD coaches obsolete — the ones who just deliver information. Good coaches who provide genuine transformation, accountability, and human connection are MORE valuable in an AI world, not less.
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About Jeremiah Krakowski
Jeremiah Krakowski is a coaching business mentor who helps coaches, course creators, and consultants scale from $3k/mo to $40k+/mo using direct response marketing, AI systems, and proven frameworks. He runs Wealthy Coach Academy and has 23+ years of experience in digital marketing. Learn more →