Here is the number one problem I see with coaches and online business owners: they do not have a marketing problem. They have a "finding customers" problem.
They have a great offer. They have a decent website. They even have a decent following on social media. But they are not getting clients. And without clients, they are not making money. And without money, they are not building a business — they are building a hobby.
If this is you, I want you to know: this is solvable. Getting clients is a learnable skill. And I am going to break it down for you in a way that actually makes sense.
Where Are Your Customers?
Before you can find customers, you need to know where they are. And I mean physically, digitally — where do they spend their time?
Most coaches make the mistake of trying to be everywhere. Instagram, TikTok, LinkedIn, Facebook, YouTube, email, podcasts — all of it, all at once. And then they are spread so thin that they are not effective anywhere.
Pick one or two platforms where your ideal customer spends time, and go deep. Not because the other platforms are bad, but because you cannot master all of them at once. And depth beats breadth every time.
Where does your ideal client hang out? If you coach executives, LinkedIn and email might be your lane. If you coach moms, Instagram and Facebook groups might be where they are. Figure this out first.
Speak to One Person, Not a Crowd
One of the biggest mistakes I see is coaches writing content, crafting offers, and designing programs for "everyone."
This is fatal. "Everyone" is no one. If you are trying to speak to everyone, you are effectively speaking to no one.
Instead, I want you to pick one specific person. Give them a name. Give them a face. Write your content as if you are talking directly to them.
What are they struggling with right now? What keeps them up at night? What have they already tried that did not work? What do they desperately want that they think they cannot have?
Simplified, specific messaging converts more clients than vague, general content. Because when you speak specifically, the right people recognize themselves — and they think: "This person gets me."
The Feedback Loop: Your Secret Weapon
Here is the thing most coaches completely skip: actually talking to the people you are trying to serve.
Not at them. Not broadcasting to them. With them. In conversation.
I spend a significant portion of my week in DMs, in comment sections, and in actual phone calls with people who might become clients. I am asking them questions. I am listening to their answers. I am learning what they care about, what they are afraid of, what they have tried.
This is not sales. This is research. And it is the most valuable marketing activity I do.
Why? Because when I eventually make an offer, I know exactly what they need. I have been listening. And they can tell. They feel known, which makes them trust me, which makes them buy from me.
Offers That Attract Customers
Here is the uncomfortable truth about most coaching offers: they are too vague to be compelling.
"I help coaches grow their businesses" is not an offer. It is a description. An offer answers the question: "What specifically will I get if I give you money?"
Specific offers convert. Vague offers do not. It is that simple.
Instead of "business coaching," try: "I help new coaches land their first three paying clients in 60 days using a simple three-step outreach system."
Instead of "life coaching," try: "I help burned-out professionals rediscover their purpose and build a sustainable career they love — without working 70-hour weeks."
See the difference? The specific one creates a clear picture in the prospect is mind. They can see themselves in that outcome. And that makes them want it.
Paid Traffic: When and How to Use It
Once you have a proven offer and you know it converts, paid traffic can accelerate your growth dramatically. I have spent millions on Facebook and Instagram ads over the years. Some campaigns were losers. Many were home runs — 8x ROAS and beyond.
But here is the key: do not use paid traffic to fix a broken offer or weak messaging. Paid traffic amplifies what is already working. If your offer does not convert organically, throwing money at it will just lose you money faster.
Get your offer right first. Get your messaging right first. Get a few sales through organic means. Then — and only then — start putting ad dollars behind it.
The entrepreneurs who burn through ad budgets the fastest are the ones who advertised an offer that was not ready. A high-ticket coaching strategy that scales requires a solid foundation before you start buying traffic.
The Consistency Factor
If I had to name the single most important factor in getting clients, it is not the platform. It is not the offer. It is not even the strategy.
It is consistency over time.
Most people try something for two weeks, do not see results, and quit. Then they try something else for two weeks, do not see results, and quit again. Six months later, they have tried 10 different strategies and have zero clients to show for it.
Meanwhile, the person who picked one strategy and stuck with it for 12 months is now getting consistent clients.
Pick a client acquisition strategy. Commit to it for at least 90 days before you evaluate whether it is working. Give it enough time to compound.
The fastest way to get clients is to stop switching strategies and start executing the one you have.
Ready to Grow Your Business?
Join Wealthy Coach Academy — my 197 dollars per month coaching program where I help you build a business that actually works. Or start with a 4.95 dollar starter class and see what happens.
Frequently Asked Questions
How do I find customers if I am just starting out?
Start with your existing network. Tell people what you are doing. Post on social media about your journey. Have real conversations with people. You do not need a massive following to get your first clients — you need the courage to tell people you exist and what you do.
How many platforms should I be on?
One or two maximum when you are starting. Depth beats breadth. It is better to be excellent on one platform than mediocre on five. As you grow and have more bandwidth, expand to additional platforms.
My offer is not converting. What should I do?
Get specific. Vague offers do not convert. Make your offer outcome-focused and time-bound. "I help X people achieve Y result in Z timeframe using my method." Also: talk to people who did not buy. Ask them why. The answer is almost always in the offer or the messaging.
Is paid advertising worth it for coaches?
Once your offer is proven and converts organically, yes. I have hit 8x ROAS consistently on Facebook and Instagram ads when the targeting and offer are right. But do not use ads to fix a broken offer. Use them to scale what is already working.
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About Jeremiah Krakowski
Jeremiah Krakowski is a coaching business mentor who helps coaches, course creators, and consultants scale from $3k/mo to $40k+/mo using direct response marketing, AI systems, and proven frameworks. He runs Wealthy Coach Academy and has 23+ years of experience in digital marketing. Learn more →