If you're not getting more customers in your business, it's dying. We have to know how to communicate with the people who will buy from us!
But how do we find these people?
There are many platforms online where people are. Facebook and Instagram are my favorite platforms to use to find people.
To find your target customer, you have to speak directly to the person who will buy from you.
100% of your market efforts need to be about your customer, not you. They need to be about what your potential buyers care about.
You can tell your personal story and show things that you like - but only in the efforts to connect with your potential buyer. It's never so that they find YOU interesting; it's so that they know that you understand them and what they are going through!
To find your target customer, you have to make them offers that are aligned with what they want and care about.
We do this by creating internet offers, landing pages, lead magnets, and more.
Then, we run advertising campaigns. You reach your customer by putting advertising dollars into the platform to find the people who will buy from you.
Then you rinse and repeat.
The part most people miss is the feedback loop. You want to become tenacious at listening to, talking with, and conversing with your target customer (a lot of people reading this will glaze over and ignore this step, for whatever reason, yet it's actually the most important part of the entire process).
You have to get into actual human-to-human conversations with strangers on the internet to talk about what they care about and what they desire.
From where you can then create more effective offers that connect with your buyers. You then push these offers out, based on the direct feedback you get from people - to connect with MORE people to discover more about what they care about - to then create better offers - additional offers that c connect with those people.
You will create many many offers, and run many, many unique campaigns with ads to reach your target customer.
You'll never be successful just trying to make one single offer work. You have to do this feedback loop work, adjust your messaging to fit the customer, and find new people.
It's a process. It happens over time. You have to continuously find new people on a regular basis with your offers, your ads - and connect with them to have that conversation to learn what they care about and what they need.
Crafting offers that are all about people, and running an ad campaign that connects with them is what I teach in my courses "Irresistible Offers That Sell" and "Social Media Ads That Work" - as well as the majority of the work I do with my one on one coaching clients.
Talk with your target customer (not at them, WITH them), and you'll be able to sell them anything.