When building a business, it can be frustrating not knowing what people want to buy from you.

You have limited time and resources to grow your business; you want to make sure that you're selling the right thing to your audience.

This is what I help my coaching clients with is figuring out what to sell that people want to buy.

You can speed this process by looking at what's in the marketplace already that people are buying. You want to pay attention to what people are asking for (with their words, what they type, what they say, the feedback they give) while filling in gaps in the market.

Getting feedback from your target customer is one of the fastest ways of knowing what people want by literally asking (yes, it's that simple - just asking).

But the real truth behind this question is a bit of a cold hard truth - and some of you might not like my answer.

The only way to know what people want to buy from you is by testing things out and seeing what people buy from you.

Often, the answer you get will NOT match what you assumed people would want. That's by design.

You see money, sales, and your customers don't care about how you feel. The marketplace doesn't care about how you feel about things. The marketplace is either going to buy or they won't.

You have to put your products and services out there for sale to test - and gather data - to see what works!

When you detach your happiness, wellbeing, safety, and security from needing "certain outcomes," - you can start by taking massive IMPERFECT, UNCERTAIN action. You can put things out there to test and see what people are genuinely going to buy from you.

Will they always buy everything? Nope. They won't. That's part of the process.

You have to immerse yourself in the world of your target customer. Put yourself into situations that you wouldn't usually go into.

Who are they learning from? What are they listening to? What Facebook groups are they in? Who is influencing them?

You will have to be intentional to put yourself into these situations to learn - and grow to understand what you don't know about them already.

What you are selling has nothing to do with you and what you want, and it has everything to do with what the marketplace wants. It has everything to do with what buyers want!

You have to get that information, and it doesn't happen by accident. It only ever happens on purpose. A mentor or coach very rarely can ever give you this info either. A consultant can work with you to gather the data, but the data still has to be collected!

You can look at who is already serving in the marketing and what trends exist, using those as a roadmap of what direction to go in. Sometimes being "too original" can be your downfall.

At the end of the day, you have to put yourself in the shoes of your audience. You have to start to understand what they are thinking. What are the thoughts they are regularly having? What problems do they have? What frustrations?

Then, you deliver products and services that fit these needs. Might they not be what you wanted to sell to them? Sure they might not.

But that's how you know what your customer wants. A profitable business is all about service to your target customer, not what you want them to do. People pay for the things they selfishly want.

Are you gathering that data? Are you putting yourself out there every day, having conversations with your market to learn what you don't know? If not, you need to start there in your business.

If you'd like some help getting more of this data and know what other steps to take to start to make a profit in your business, schedule a free 15-minute call with me here: jeremiahkrakowski.com/freecall