I wrote the original version of this post back in 2019 when video marketing was still "optional." In 2026, video isn't optional — it's the primary way people consume content. If you're not creating video, you're invisible.
The good news? It's never been easier. Your phone shoots 4K. AI tools handle editing. Short-form platforms (Reels, Shorts, TikTok) mean you don't need to produce 30-minute masterpieces. Let me give you the updated playbook.
The Video Landscape in 2026
Here's what's changed since I first wrote about video content:
- Short-form dominates: 15-90 second videos on Reels, TikTok, and YouTube Shorts get more reach than any other content format
- AI editing is a game-changer: Tools like Descript, Opus Clip, and CapCut auto-edit your videos, add captions, and even repurpose long-form into clips
- Authenticity wins over production: iPhone footage outperforms studio-quality production. People want REAL, not polished
- Vertical video is standard: 9:16 format for phone viewers is the default
The barrier to entry is gone. If you have a phone and something worth saying, you can create video content that reaches thousands of people.
What Type of Video Content Should You Create?
For coaches and course creators in 2026, I recommend this content mix:
Short-form (60-90 seconds) — 4-5x per week:
- Quick tips and how-to's
- Client win stories
- Hot takes on industry topics
- Behind-the-scenes of your coaching business
Medium-form (5-15 minutes) — 1-2x per week:
- YouTube videos with deeper tutorials
- Podcast episodes (video + audio)
- Live Q&A sessions
Long-form (30-60+ minutes) — 1-2x per month:
- Webinars and workshops
- Full trainings for your email list
- Recorded coaching sessions (with permission)
The short-form content feeds your reach. The medium-form builds authority. The long-form converts to sales. You need all three layers working together.
You Only Need Your Phone (Seriously)
Stop waiting for the "right equipment." I've created content that generated six figures in revenue shot entirely on my iPhone. Here's the minimal setup:
- Phone: Any modern smartphone (2022 or newer)
- Lighting: Face a window. Natural light is free and looks amazing
- Audio: A $25 wireless mic (like the Rode Wireless ME) makes a huge difference
- Stabilization: A $15 tripod or phone mount. Or just prop your phone against a book
That's it. Total investment: under $50. There is zero excuse not to start.
The AI-Powered Editing Workflow
This is the biggest change since 2019. AI tools have eliminated 80% of the editing work.
My workflow in 2026:
- Record: 5-10 minutes of talking on my phone
- Upload to Descript or CapCut: AI auto-transcribes and removes filler words
- Auto-generate clips: AI identifies the best 60-second clips from long content
- Add captions: Auto-generated captions (85% of social video is watched with sound off)
- Post everywhere: TikTok, Reels, Shorts, and Stories from one recording session
What used to take a video editor 3 hours now takes me 20 minutes. AI doesn't replace your message — it amplifies your output.
The Video Hook Formula That Gets Views
The first 3 seconds determine whether someone watches or scrolls. Here's my hook formula:
- The "Problem" Hook: "If you're a coach struggling to get clients, stop doing this…"
- The "Number" Hook: "3 things I'd do if I were starting my coaching business from scratch…"
- The "Story" Hook: "Last week a student told me something that blew my mind…"
- The "Myth-Buster" Hook: "Everyone says you need a big following to make money. That's wrong…"
Write 3-5 hooks before recording. Pick the one that would make YOU stop scrolling.
Consistency Beats Perfection Every Time
Your first 50 videos will be rough. That's fine. Volume creates skill. The coaches who succeed at video aren't the most talented — they're the most consistent.
I tell my students inside WCA: post one video per day for 30 days. Don't worry about quality. Don't over-edit. Just get in front of the camera and teach something helpful. By day 30, you'll be dramatically better — and you'll have a library of content working for you.
Start today. Grab your phone. Record 60 seconds of your best tip. Post it. Then do it again tomorrow.
Turning Video Views Into Sales
Views are great. Sales are better. Every video should have a clear call to action:
- "Follow me for more tips like this"
- "Comment 'GUIDE' and I'll send you my free framework"
- "Link in bio to grab my $4.95 class"
- "DM me 'coaching' if you want to learn more"
The key: give massive value in the video FIRST, then invite them to the next step. Value-first content converts. Pitch-first content gets ignored.
Ready to build a content engine that drives real revenue? Wealthy Coach Academy includes my complete content blueprint for coaches — $197/month with live weekly coaching.
Frequently Asked Questions
What if I'm camera shy?
Start with voice-over content or screen recordings. Then gradually introduce your face. Most people get comfortable after 10-15 videos. The discomfort is normal and temporary.
How often should I post video content?
For short-form: daily or at least 4-5x per week. For YouTube: 1-2x per week. Consistency matters more than volume, so pick a frequency you can sustain for 90 days.
Do I need to be on every platform?
No. Pick 1-2 platforms where your audience hangs out. Create there first. Repurpose to other platforms as a bonus. For most coaches in 2026: Instagram Reels + YouTube is the power combo.
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About Jeremiah Krakowski
Jeremiah Krakowski is a coaching business mentor who helps coaches, course creators, and consultants scale from $3k/mo to $40k+/mo using direct response marketing, AI systems, and proven frameworks. He runs Wealthy Coach Academy and has 23+ years of experience in digital marketing. Learn more →