One of the most common mistakes I often see is many business owners don't know how to get extremely specific with their advertising copy and landing page copy.
Determining what your customers want is the key to a successful business.
Speaking with your copy and written words, the exact things your customer wants in the copy, and the problems they are experiencing are vital to success.
And I mean, get very specific.
For example, instead of saying, "I'm a great online marketer," I would say, "I have helped over 312 people in the last year make six or more figures by changing their mindset and providing them with strategies to grow their business."
This is getting specific. This will hook your customers because they can see that you are speaking specifically about the problems they want.
Instead of saying, "Do you struggle to get sales?" try saying, "How would getting 100 new customers this month change your life?"
Get specific with your words. Get persuasive with your words. This will improve your conversion rates and cost you a lot less money (and effort in the long run).
Paint a clear image in the mind of your prospect of what the prospect will get with colorful, exciting language.
Use specifics to describe their problems, almost in a creepy way. This will resonate better with our customers.
Then, words that sell to close the deal. These words paint a clear picture in the prospect's mind of the same experience they will have after buying to close the sale.
If you are not getting extremely specific in the language you use to connect emotionally with your buyers, you'll spend far more money than you need and waste a lot of time.
By getting very specific about exactly what the customer will experience when they do business with you and using language that paints a much clearer EXACT picture, you are that much closer to making more sales.
Speak to your target customer directly about their problems before spending money with you: no vague words, only specifics.
If you struggle to know how to do this, start by reading more copy.
A great tool that I like to use to get more specific is Jarvis.ai - It's an artificial intelligence marketing tool that helps me write blog posts.
You can try Jarvis free with my link here: jarvis.ai/free-trial?fpr=jeremykrak