The most important part of marketing and advertising you can learn is how to write headlines. If you can write headlines, you can succeed in marketing and advertising.
This is the number one area that most people struggle with that affects their ability to sell online.
I often re-write headlines to increase results 5-10x above what the previous headline was getting for my coaching clients.
Part of the problem is, as I've mentioned in other blog posts: mindset and overthinking. Over analyzing what a good headline looks like is a surefire way to create a crappy headline.
When you get stuck in your head about making the perfect headline, it almost always comes out extremely bad. That's a topic for another time, but ultimately, good headline writing is about being able to throw a bunch of darts BLINDFOLDED at a moving target and hoping some of them stick.
A headline is all about grabbing people's attention. If you're not getting the attention of your target customer, you've lost most of the battle.
I'm not talking about random attention for being crazy or doing something stupid - I'm talking about actual locked in, focused, paying attention, listening, engaging with what you are paying attention to.
A good headline both GETS and KEEPS the attention of your target customer.
Getting their attention is useless if you can't keep it.
So we want to write our headlines in a way that speaks directly to:
1.) The problem the customer has
2.) The solution we offer
3.) Projects a vision of their future after they engage/buy what you are selling.
4.) Sometimes even build your credibility and authority.
These are what a good headline does, all in one to two sentences.
Example of a good headline that does this:
After working with 120,000 business owners, I figured out the 3 things most people aren't doing to reach 7 figures in sales online.
This headline right here does all four things mentioned above!
Here's a variation of it:
3 Proven Keys To Make 7 Figures That Worked With Over 120,000 Clients Of Mine.
There are many different ways to frame a headline, depending on who you're talking to - or where the headline will be posted at.
Here's a big secret: You will not use the same headline on every platform!
Your emails, landing pages, blog posts, social media posts, and ads will all use a different headline structure!
Because of this, you want to do some observation and intelligence recon. This is one of the biggest keys to getting better at writing headlines that many people miss/avoid for whatever reason.
Are you ready for this huge key?
Please pay attention to this...
If you do anything this year - this will grow your business.
1.) Join Other People's Email Lists And Read Their Email Headlines
2.) Pay Close Attention To Ads You See Everywhere For Headlines.
If you do this, your ability to write headlines will massively increase. Start to look at the structure of how the headlines are written.
These companies are spending millions to billions on these headlines. Learn from other people's work to get a Master's Degree in Headline writing!
I'm so serious. There are people who've I've told to do this for years that still don't. The ones who do are the ones who make the most money in their business, and the rest are always looking for a secret formula...
I just gave it to you.
You aren't plagiarizing or copying the headlines. You're observing them as a template.
When you do this, your headline writing will get better.
Get to work writing some headlines!
If you need some help going over your business, headlines, landing pages, emails, copy, ads, etc, schedule a free 15 minute call with me here: jeremiahkrakowski.com/freecall