This was a letter that I sent to a client that I consult for marketing about email best practices. I think in general people know what to do with email, but these often forgotten and missed points are overlooked:
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From the desk of Jeremiah Krakowski
Dear Client,
When doing email marketing, we have to follow best practices. The #1 reason people mark emails as spam is that they get emailed too often. Here's a great article on this:
When sending emails, it's all about cultivating a personal relationship with people first, and secondary is about what you want them to do or what you are promoting.
This is why the best marketing emails always engage people to be a part of the story.
People have a choice to delete or read your email. If they’re sick and tired of what they are getting, they won't even open it and mark it as spam. You want people to be interested in what they are reading. This interest always starts with the subject line - something that invites them to open it up.
Sometimes it's good to be very general even "Exciting news for the new year" or "hey, how's it going" sometimes works. Other times we use more specific marketing language.
The less often you email people, the more likely they are to open.
Also spacing emails out is important.
We must care about the people receiving the emails more than we care about what we can get from it.
Everything starts with good copywriting. If our focus is just what we are trying to tell people, it's more effective to never email anyone in the first place.
We have to cultivate, nurture and respect the relationship of email like we would anyone. Every address is important to us, and they should get value from each email, not just promotion.
This isn't the law that needs to be worried about, but something to consider. It's really a "do unto others' type thing. Everyone is sick of emails, so treat them how you would want to be treated.
Consider what we would care about if we got the email ourselves! What would make us open the email? What would make us feel connected without, instead of just another name and email on a list?
Be blessed!
Jeremiah Krakowski
ps… If you want to work with me, coaching you in your business, sign up for your free 30 minute strategy call with me here: jeremiahkrakowski.com/coaching