When creating our sales letters, we have a lot to think about when selling online!

One of the first things I always have to remind myself - and those I coach is, you never want to validate yourself in your sales copy.

This means you're not trying to convince people that you can do what you say you can do. It would help if you came to the table with total confidence in what you can do. 

Your copy can't have any level of insecurity or lack of belief in the ability to deliver the result you are promising.

You want to make promises on your landing page and cast a vision for what people will experience when buying from you.

The way that we can most effectively do this is by speaking directly to our target customers. When we make our sales pages, we have to assume that we are talking to people who are already interested in what we are selling.

Your sales page will never "get someone interested" in what you are offering, so don't even try. It's a waste of time, and it'll make your page fall flat! Your goal is to speak to people who are already interested and paint a picture in their mind of the result they can expect after they buy from you.

One important thing to keep in mind is that people will have objections even if someone is interested in what you are selling.

Everyone has life experiences, all different than our own. As you get to know your target customer and listen to them, you'll start to learn how they think and what they worry about.

Because of this, you want to speak to the issues that your target customer worries about.

You do this by speaking directly to the positive result they can expect. You can address your customer's objections and concerns by stating the opposite of what they are concerned about in a creative - forward-looking manner.

For example: if someone is concerned that learning Facebook Ads is complicated, expensive, and technical, you can use a headline like I did that says, "Create profitable Facebook ads for less than $5 a day, even if you aren't a social media guru or tech genius". So this statement IMMEDIATELY handles the objection this person has.

They are a buyer who has some questions, and if you can address these questions up front in your copy, you can help them get more results!

I've had coaching clients who applied this single piece to their landing pages of objection-handling, and their sales increased.

You want to handle the objections directly and speak to the result they can expect to get.

By doing this, you can confidently display what they will expect and paint a picture in their mind of what it will be like to be your buyer!

If you would like to create better online sales offers, check out my new $57 course, "Irresistible Offers That Sell," here: jeremiahkrakowski.com/irresistible-offers-that-sell