Supercharge Your Coaching Business with Paid Advertising and The Feedback Loop

Are you struggling to attract more clients for your coaching business? Are you tired of ineffective marketing campaigns that don't produce results? If so, it's time to level up your game by harnessing the power of paid advertising. In this blog post, we'll discuss ways for coaches like yourself to skyrocket their businesses using paid ads while focusing on a crucial element called "the feedback loop." Get ready to transform your approach towards attracting high-quality leads that convert into paying customers!

Understanding The Changing Landscape Of Paid Advertising:

Gone are the days when running simple graphic ads would do wonders. Today's online world has been heavily influenced by platforms like TikTok which have changed user interaction patterns across various channels. As such, video ads now reign supreme in terms of conversions compared with other forms.

To get started with video ad creation:

1) Record yourself speaking about an engaging topic related specifically to who you want as a client.

2) Use apps like captions.ai or similar tools that allow adding captions directly onto videos.

3) Keep it short and sweet but ensure every word connects deeply with viewers

4) Ensure these videos only appeal (and appear!) exclusively where potential ideal clients might be browsing.

The Crucial Role Of The Feedback Loop In Crafting Winning Offers:

Most coaches fail at making money from their advertisements because they create disconnected offers without tapping into what truly resonates within prospective customers' hearts—their pain points! This misalignment is primarily caused when coaches focus solely on providing solutions based upon what they believe people need rather than addressing desires explicitly voiced out loud by target audience members themselves.

Enter "the feedback loop"—a transformative concept capable not only financially rewarding adherents but also exponentially increasing client impact potential. Here's how to implement this million-dollar strategy:

1) Create a survey mechanism within your sales funnel that asks prospects about their struggles, needs, and desires.

2) Analyze data collected through these surveys, utilizing artificial intelligence (AI) tools for accuracy and speed when necessary.

3) Build campaigns around insights gleaned from this analysis using scientific experimentation methods such as split testing ads or landing pages.

The Secret Sauce: Demonstrating A Dream Life To Attract Clients

To genuinely captivate the attention of potential clients who might benefit most from your coaching services—and consequently make you rich—focus on finding those exact moments where trust is established between coach and prospect. Once identified, recreate situations that led up to those trust-building instances repeatedly via paid advertising efforts so prospective customers continually encounter opportunities leading them towards making purchasing decisions based upon what truly resonates deeply within each individual heart.

But there's one more critical ingredient needed before success becomes inevitable: enthusiasm! Enthusiasm involves demonstrating genuine excitement about helping others achieve goals while also showcasing evidence proving just how much life can improve once dreams have been realized under proper guidance provided by skilled coaches like yourself!

Conclusion:

Supercharging your coaching business with paid advertising doesn't need to be a daunting task if you understand the power of "the feedback loop" and its crucial role in creating winning offers. By listening intently to your target audience’s pain points and desires rather than merely projecting onto them solutions conceived independently without considering actual voiced needs—you stand poised not only for financial success but also increased opportunity regarding impacting countless lives positively moving forward into an exciting future filled with promise made possible via dedication today toward creating dream realities tomorrow!

Growing Your Email List: The Key to a Thriving Coaching Business

As a coach or mentor, growing your email list is essential for building a thriving business. In this blog post, we'll explore the key elements that relate to growing your email list and how you can implement them in your coaching business.

1. Believe in Yourself and Your Worth

The number one thing that determines how much money you'll make in your coaching business is how much you believe in yourself and your worth. It's crucial to understand that your value as a coach is not tied to the amount of money you make. Instead, focus on developing self-compassion, believing in yourself, trusting yourself, and loving yourself.

2. Let Go of Control

Learning to let go of control when it comes to growing your email list is essential for success. Release any worries about what others may think or do regarding your actions when it comes to growing your email list. Trust the process and be okay with whatever outcome happens instead of trying to control every aspect.

3. Create an Offer That People Want

To grow your email list effectively, create an offer that people want on a landing page. Figure out what potential clients need or desire by conducting market research using chat GPT (Generalized Pretraining Transformer) tools or hosting live Zoom trainings where attendees can share their struggles and needs.

4. Utilize the Feedback Loop

A feedback loop is essential for understanding what your audience wants and needs from you as a coach or mentor. Collect data from those who sign up for your offers by asking questions about their struggles and desires during live events or through surveys sent via email.

5. Host Live Zoom Trainings

One of the best ways to grow your email list is by hosting live Zoom trainings where attendees can register with their name and email address. This allows you to capture valuable information about potential clients while also providing valuable content during the training session.

6. Develop Your Communication Skills

As a coach or mentor, it's essential to develop your communication skills, particularly when hosting live Zoom presentations. Being able to effectively communicate with your audience will help you build trust and rapport, ultimately leading to more people signing up for your email list.

7. Offer Both Free and Paid Options

When creating offers for potential clients, be sure to include both free and paid options. A free offer could be a live training session or downloadable resource, while a paid offer might be access to an exclusive coaching program or course.

8. Visualize Success

Visualizing the success of your coaching business can help you manifest the reality you desire. Take time each day to imagine what it would look like if you had a thriving email list and were making consistent income from your coaching services.

In conclusion, growing your email list is crucial for building a successful coaching business. By believing in yourself, letting go of control, creating offers that resonate with potential clients, utilizing feedback loops, hosting live events, developing communication skills, offering both free and paid options, and visualizing success – you'll be well on your way to expanding your email list and thriving as a coach or mentor.

How to Create Your Persona in Business and Boost Confidence

In today's fast-paced world, building a successful coaching or online course business requires not only having the right knowledge but also presenting yourself confidently and authentically. In this blog post, we will discuss how you can use the energy of other people to create your persona in business while staying true to yourself. We will also share tips on managing your state of mind for optimal performance.

Using Energy from Others:

While it is essential to be authentic and avoid copying others, there is value in observing successful teachers, coaches, or mentors who inspire you. By studying their style, communication skills, tone of voice, sentence structure and even body language you can learn how they engage with their audience.

One way to do this is by watching a podcast episode or webinar before recording your own content. This allows you to borrow some of their energy and apply it when creating courses or social media posts. However, instead of plagiarizing someone else's work it's important that you adapt what you've learned into something unique for yourself.

Managing Your State Of Mind:

Your mindset plays a significant role in determining your level of confidence when creating content for clients or promoting products online. Here are some practical tips on managing your state-of-mind effectively:

1) Accept Yourself: Recognize that self-worth comes from within; believe that people will love listening to what you have say because it has value.

2) Cultivate Confidence Before Results: Develop a sense of unshakable confidence regardless whether success has been achieved yet.

3) Practice Makes Perfect: Continuously record content (e.g., podcasts videos), which helps build familiarity with speaking publically while increasing comfort levels.

4) Challenge Yourself: Take on tasks that are outside of your comfort zone to grow in confidence.

5) Mirror Successful People: Observe successful people and imagine how they would approach a situation if they were in your shoes.

Staying Authentic:

While learning from others is important, it's essential not to lose sight of who you are. Remain true to yourself by maintaining your unique voice and perspective. By doing so, you will create an authentic persona that resonates with your target audience.

Conclusion:

Creating a persona for your business doesn't have to mean being someone you're not. By observing and learning from those who inspire you while managing your state of mind effectively, you can develop a confident and authentic presence that appeals to clients or customers. As a result, this will help drive success for both coaching or online course businesses alike. So start implementing these tips today, and watch as the growth follows suit!

How Storytelling, AI like ChatGPT, and Sales Copywriting Techniques Can Close More Sales in Your Coaching Business

As a coach or online course creator, your main goal is to make more money while helping others reach their full potential. One of the best ways to achieve this is by improving your sales copywriting skills and using artificial intelligence (AI) tools such as Chat GPT and Jasper.

In today's blog post, we will discuss how storytelling techniques can help you close more sales in your coaching business. We'll also touch on how AI technologies like Chat GPT can assist with market research and content creation.

Get Specific About Client Needs

When writing effective sales copy for your coaching business or online course offerings, it's crucial that you get specific about client needs:

- Identify common issues clients face

- Understand what they've tried before without success

- Recognize goals clients want to accomplish

By being specific about these factors within your marketing materials - whether through an ad campaign or landing page - prospects are likely going to feel understood; ultimately leading them down the path towards conversion.

Tell Their Story Through Empathy & Understanding

Once you have a clear understanding of prospective client needs/preferences/goals/etc., use empathy-based storytelling techniques when crafting engaging written content:

- Describe pain points experienced by target audience members

- Show genuine care/understanding/empathy for those struggles

- Offer solutions tailored specifically towards meeting identified wants/needs

This narrative-driven approach not only captivates readers' attention but also positions yourself as someone who genuinely understands challenges faced within respective niches/markets – thus further increasing likelihood individuals will invest time/money/resources into working alongside expert guidance offered through services provided.

Using Artificial Intelligence Tools Like Chat GPT For Market Research And Content Creation

One unique way coaches/course creators leverage cutting-edge technology involves utilizing platforms designed explicitly around aiding professionals with tasks like market research and content creation. Here's how to use AI tools such as Chat GPT or Jasper for your coaching business:

Conduct Market Research

Ask the AI questions about potential clients, their struggles, goals, desires etc., which helps generate relevant information useful when crafting sales copy.

For example:

- "What are some common problems people face in XYZ industry?"

- "Describe top five goals someone may have within this niche."

By having these detailed insights at disposal coaches/educators can better tailor offerings towards addressing specific pain points/desires/etc., ultimately increasing chances conversion rates improve across board.

Create Engaging Sales Copy

Once armed data gathered during initial market research phase using artificial intelligence platforms like Chat GPT/Jasper/etc., begin creating engaging written materials designed around resonating deeply target audience members:

- Craft stories showcasing how previous/current clients overcame adversity achieved success through utilizing services provided

- Transform narratives into bullet point headlines/questions suitable inclusion landing pages/ad campaigns /social media posts/etc.

To do this effectively simply input following commands respective AI tool choice – ensuring adjustments made depending upon desired output format:

_"Take creative story rewrite bullet point headline question invite people join webinar."_

Overall combining power storytelling techniques alongside advanced technologies readily available fingertips today (e.g. chatbots/AI assistants) truly revolutionizes way coaches online course creators connect prospective clientele—ultimately leading increased revenue generation overall growth/success throughout various industries sectors involved worldwide.

Refine and Optimize Your Sales Copy with AI

After creating your initial sales copy, it's essential to refine and optimize the content further. With AI tools like Chat GPT or Jasper, you can quickly iterate through multiple versions of headlines or storytelling elements to find the most effective approach.

For instance:

- "Rewrite this headline for better engagement."

- "Improve this story by adding more emotional appeal."

The ability to generate various alternatives will help you identify which version resonates best with your target audience - ensuring that they are genuinely compelled by what you have to offer as a coach or online course creator.

Utilize AI-generated Content for Multiple Channels

One significant advantage of using AI tools is their versatility in generating content suitable across different channels such as social media posts, email campaigns, blog articles etc., all while maintaining consistency regarding messaging/tone/voice/etc.

By utilizing artificial intelligence platforms within marketing efforts (e.g., Facebook ads/blog updates/email newsletters/etc.), coaches/course creators guarantee cohesive brand experience potential clients exposed throughout buying journey – thus further strengthening overall trust/confidence levels concerning products/services provided.

In Conclusion: The Future Of Coaching And Online Course Business Success Lies Within Storytelling & Artificial Intelligence

In summary, combining powerful storytelling techniques along with cutting-edge artificial intelligence technologies holds key unlocking unparalleled success coaching businesses worldwide moving forward from today onward:

1) Be specific about client needs/preferences/goals

2) Craft empathy-driven stories based upon real-life experiences/examples

3) Utilize advanced digital solutions streamline processes involved market research/content creation/refinement/enhancement/more

With these tactics implemented correctly (in conjunction solid business strategy mindset growth), individuals operating both sectors enjoy increased revenue generation expanded reach/targeted audiences alike—paving way brighter future countless professionals aspiring make positive impact lives others globally.

The Most Important Parts Of Highly Converting Landing Pages

In the ever-evolving world of digital marketing, one thing remains constant: the importance of an effective landing page. The best landing pages not only captivate your audience but also inspire them to take action. But how do you create a successful landing page that converts? Look no further; we've got you covered. Based on insights from a landing page expert, we've assembled the ultimate guide to crafting high-converting landing pages. Let's dive in!

The Headline and Story Section: Capture Attention and Resonate with Your Audience

The headline and story section are the first things your visitors see, and they set the tone for the rest of the page. Your headline should be attention-grabbing and speak to the desired outcome your visitors are seeking. For instance, "Skyrocket Your Business with Proven Digital Marketing Strategies!" is a strong headline for a digital marketing service.

The story section is where you connect with your audience by addressing their pain points and challenges. Tell a story that resonates with them and demonstrate how your product or service can help them overcome these challenges.

The "Meat and Potatoes" Section: Showcase Benefits and Build Trust

The "Meat and Potatoes" section comes right after the headline and story section. Here, you dive deep into the details of your product or service. Break this section into two parts: "What You Will Learn" and "Who You Are."

In the "What You Will Learn" section, focus on the specific benefits your visitors will receive. For example, if you're promoting a webinar, outline the key insights your visitors will gain from attending.

The "Who You Are" section is all about establishing trust and credibility. Introduce yourself, discuss your experience in the industry, and share your mission to help your visitors achieve their goals.

The Free Event Section: Project Your Visitors into the Future

The free event section, a newer trend in landing page design, is where you showcase the value of attending your event. Highlight the benefits your visitors will receive and consider including testimonials from past attendees to reinforce the event's value.

The Bio Section: Humanize and Connect with Your Audience

The bio section is where you create a personal connection with your visitors. Share your experience, goals, and passion for helping others. Including a photo of yourself adds a human touch, making it easier for your visitors to trust you.

The List of Topics Section: Break Down the Learning Journey

In the list of topics section, provide a detailed breakdown of what your visitors will learn. Use a bulleted list to outline the key takeaways from your product or service. You can also include a brief explanation of each topic to give your audience a clear understanding of what they'll gain.

Conclusion: Crafting Your High-Converting Landing Page

Creating a successful landing page requires time, effort, and a deep understanding of your target audience. By focusing on the headline and story section, breaking down the "Meat and Potatoes" section, and incorporating a free event section, bio section, and list of topics section, you'll be well on your way to crafting a high-converting landing page.

Remember, the ultimate goal of a landing page is to inspire your visitors to take action. Keep your message clear and concise, and ensure that every element on the page contributes to this goal. By following this expert marketer's blueprint, you'll be on your way to crafting landing pages that not only captivate your audience but also drive conversions and help grow your business.

Start creating your high-converting landing page today and experience the transformative power of an expertly crafted landing page in driving your marketing success.

The Cost-effective Way To Do Paid Advertising

Are you a coach, mentor, trainer, author, or thought leader trying to reach more people?

You want to grow your businesses and build your brands to six, seven, and eight figures.

If this is you, then paid advertising is the number one way to achieve the results you always wanted.

Do you know we have got all of our clients in our business through paid advertising, and also all the businesses we've helped grow to eight figures have gotten their clients through paid advertising?

But without the proper strategies, blindly running ads will make you just lose money on the ads.

How can you make sure that your paid ads produce results?

In this article, I will talk about how you can make more money with your paid advertising, and bring your cost down with a little-known fact about how paid ads work.

Important things to know before running paid ads

It may be surprising for you when you know the two most important things that will make paid ads produce real results - your offer and your sales copy. When you do these two things right, your paid ads will surely bring you leads.

Your Offer

Your offer is something that you are selling or promoting.

It is an incentive to join a mailing list, or click on an advertisement, by which the customer receives something in return - usually a digital product such as an educational course, webinar, training program, e-Book etc. - as a reward for signing up.

It should have a clear and compelling message that compels people to act on it. Your offer should be as specific as possible so that it resonates with your target audience.

Sales Copy

A sales copy is a piece of written material that is used to persuade customers to buy or take action on an offer.

It should be well-written, eye-catching, and persuasive enough so that people can’t help but click on your ad. A good sales copy will make sure that your target audience understands what you are offering and should create desire in them to take action on your offer.

Offers, Sales Copy & Paid Ads Charges

Facebook, Instagram, and Tiktok will actually charge you more money based on your copy.

Yes, you heard it right.

They charge based on how specific your offer is and how narrow your target audience is.

Say I run two ads for two separate offers that says -

1. How to create the offer of your dreams that makes you tons of money?

2. How does sales copy determine the cost of the paid ads?

So, Facebook or other social media platforms will charge me more for one of these ads. The difference may be moderate like 100 bucks or even 10 times the cost.

This means, I can get a client from one ad by spending as high as $1000, while with the another I can get it with just $100.

The only difference will be the initial offer copy and you are charged 10 times more.

This is exactly where more people lose money in paid ads - focusing just on traffic and paying $1000 for what you can get for $100.

Be specific about your offers and copy

One thing that you need to do to charge you less is to be specific enough in your copy about who you help.

You may have the heart to help a wide range of people. So, your copy may be too vague and generic. Such ads don't work and will not reach your target audience.

So, in order to make your paid ads work, your copy needs to be specific. Not just to who's going to sign up, but it needs to be specific to one specific type of person, your buyer, people who are going to spend money with you.

This means you are going to exclude every other person from your target audience, no matter if you can help them or not.

Precisely, as a coach, you need to know that your market is those ,

• who you can reach

• who you can help

• who will be willing to spend money on your offers

Your copy for your target people

Now that you know who your ideal target audience is, you will have to write the copy accordingly.

Attract only your prospects

Your offer copy should be tailored to those specific people, even if it's just 5% of the wide group who you have the potential to help. Your copy needs to make them feel like they finally found something special and unique for them.

Repel others

Write this copy only to this narrowed-down audience - literally excluding or alienating all others even though you feel you may disappoint them. Anyone who isn't going to get great results from your offer should be removed from the copy.

The Algorithmic Equation of the Target Audience

Again, you must determine your target audience specifically - the people who are a good fit to work with you and who are not.

But, the problem is you might say, how do I know who to help?

Let me share a case study with my client Rick Pino to give you a brief idea.

When working with Rick Pino, a worship coach who helps people publish their songs, we ran two separate campaigns:

1. To Christian songwriters, the right people of faith who write songs.

2. To worship songwriters, who write just worship songs which actually a subgenre of Christian music.

So, not all Christian songwriters make worship music. There's a lot of country music, Christian music, pop music, etc... Rick could be able to help anyone of them to publish music.

But we witnessed the difference in niching down and not in the results.

When we ran our offer, with the word 'Christian songwriters' we were planning to cast a wider net and reach more people. The results were abysmal. It lost a ton of money. It seemed like a good idea. But it lost a ton of money.

We found that by turning away everybody who wasn't in the worship niche with the word 'worship songwriters' his profits went up in his coaching business.

AI tools for writing the best copy

There are various AI-powered tools available out there that can help you write better, more specific, and more effective copies.

First off: Always remember these things when you use AI for a copy.

• Don't let AI turn off your brain. Always stay creative and make sure you are in control of your message. Use AI to generate ideas, not write the entire copy from scratch.

• AI can't write copy that is tailored to your audience until you have a great understanding of your audience and guide AI toward it.

How do we use AI tools for our copy?

We use AI tools to write better offer copy and optimize it for better results. We have various methodologies and frameworks to make the right use of AI tools.

One of the best tools for using artificial intelligence for sales copy is jasper.ai.

Jasper.ai is essentially like the popular chat GPT with a better algorithm on top of it, that writes better ad copy for your Facebook ads, and better sales copy for your landing pages.

I talk more about these in my coaching program.

If you haven't joined yet, the doors are not open, and you can join the waiting list for when we do open the doors to jump into that. And to get the help that you need to start getting more clients in your business where I walk you through this process. I support you along the way. That's the number one thing that people say is the difference maker with our business.

Figuring out your target audience

As said, the number one thing that's going to affect your offer, your ads, and your cost per client acquisition is your copy.

So, always make sure that your copy is laser targeted to who's gonna buy from you.

But, how can you figure that out?

Feedback Loop

The feedback loop is the number one way to write your copy. When you run virtual events, or live events online, have a mechanism that surveys everybody who registers. Ask them what's their biggest struggle and biggest problem.

Ask questions like:

• What are your problems?

• What are you struggling with?

• What would you like to learn?

Your copy for your offers must literally have the answers you got in the survey. You can run it through Jasper or Chat GPT to make it better.

Then, you can create offers that just give people what they already told you that they're struggling with. That's how you can attract your clients. It also brings the cost down.

So, the idea is

• Create a virtual event where you're going to teach some kind of a topic

• Base your topic on that feedback loop that people give you

• Use it in the copy to attract people

• Give them the solution and take it to the next level

Our client Rick Pino gets over a million dollars a month. It took us almost 18 months of doing this process. It'll take about 12 to 18 months for you to reach that seven to eight-figure level. But you can reach six figures in about 90 days.

To sum it up, offers and copy are the two most important aspects of running a successful business. You must create opportunities to listen to your market and put it in your copy to attract the right people. Repel everyone who doesn't want what you just found on the feedback loop.

This will cut your cost down for paid ads and improve your profits.

This method makes the most amount of money for us as well as our clients.

Does this help you, do share it with somebody who might need it.

Jump into our waiting list for our coaching program and grow your life & business!