We live in a time where people want everything fast and easy. This is especially true when it comes to social media content. In this blog post, we will explore some quick tips for 2021 on how you can keep your content short and sweet. We will also discuss the importance of producing more videos than ever before because people's attention spans seem shorter than ever before!
People are just not engaging every single day with long pieces of content. If they plan to watch a long piece of content, they want to know that it's worth it.
Now, everyone is engaging with these short, tiny 7-15 second pieces of content.
We've moved into an era where tik-tok trends are deciding what content people engage with.
If your content isn't made for this new tik-tok culture, you're going to lose.
That includes videos on all platforms.
Consumer habits on social are changing that much that people will not sit and watch long pieces of content. They want the information fast and then move on.
Here are some social media video habits that will help you moving forward:
Take your long video, and break that idea up into 3-4 videos. Focus on one single point in your short video, then make a few different ways.
Make one version that's 7-16 seconds. You can even use trending sounds on Tik Tok and Reels to have text pop up on the screen with sound cues!
Make a video that has the same point that's about 60 seconds long.
Make a graphic that shares a similar topic.
And you're done!
You have to play the game of people's short attention span. Instead of complaining about it, go along with it.
People aren't watching your 3-5 minute video or your 10-minute daily video anymore. They want fast, bite-sized, consumable.
Get to the point and only give one point (even if you have many ideas in your heart).
If you want your social media content to be successful, it's more important than ever that the content is short and sweet. People consume information-rich videos in various ways (such as on TikTok), so if you're not producing videos for all platforms or breaking up long videos into shorter ones, your business could suffer.
Schedule a free 45-minute call with me, and let's talk about your business and how to develop a social media content strategy that will work for you: jeremiahkrakowski.com/freecall