Why do you need an email list?

With so much uncertainty across all the platforms these days, having an email list you can control is the one thing you can have faith in in your business.

When you create an email list of qualified prospects, you can sell to this list month after month.

Trying to rely on ever-evolving social media platforms as your only place to sell is a crapshoot and a considerable risk.

Having an email list is something that you can do to make sure that you have more control over your business's future, to protect yourself.

What can a good email list do for you?

An email list is an asset that can make you profit for years to come.

I remember growing my list to over 150,000 people when I did affiliate marketing. I was able to promote products and command thousands of dollars in sales off this list in promotions!

We have clients that we've helped add 100s of thousands to their email lists, and now consistently generate $60,000 per month just from their email list, people buying everything they release!

Add to that… It generally costs about $1-3 to grow your email list per person with an excellently targeted offer. You can expect that 30% of these emails will be bad emails.

This is why having an email list is a powerful asset.

You will be able to create offers that the email list wants to buy or promote offers from other people to your list and use it as a constant stream of income.

It's one of the few tangible assets an online business has! If you were to get an audit of your company value, your social media followers and digital products created are hardly an asset. I've seen these types of audits. They don't have much real value to a company. But an email list is considered a real asset, similar to real estate or wealth!

You have to make your offer qualified.

The more qualified your list is, the better the results you'll get out of it. Random email addresses don't convert to sales as well.

I've seen people trying to get the lowest cost per lead with un-qualified offers, and sadly, these don't convert to sales.

You want your leads in your email list to be people who are most likely to buy from you. Your offer to build your email list should be able to solve a problem your target customers (people who will buy from you) need to be solved. It's usually an overview to cast vision and possibility of what result they will get, plus real value that they can apply immediately to get a result at no cost. This makes the best opt-in offers. Discounts also make good opt-ins.

You have to incentivize it in some way, and an ethical bribe of sorts. But more importantly than that, it has to relate to what you sell or the lifestyle of your target customer. Otherwise, you will have email addresses from people who will never buy from you, and that doesn't help anyone.

What to do after you get an email list built.

Once you get people on your email list, you have to do the most challenging part: email them!

Sending emails to your list is sometimes the most challenging part because it means you risk judgment, criticism, and even people unsubscribing or leaving your list.

The truth is, you want people to leave your list. This is a hard truth. It may have cost you money to get these people. Having them leave your list is the best thing that can happen!

You want your emails to go to people who want to hear from you.

If you email people who have no desire to engage with you, they won't buy. Being afraid of them unsubscribing or leaving, you will make you go broke. Send emails often, a few times a week, to be engaged with your audience, and don't worry about people unsubscribing!

At the end of the day, your target buyer will connect with what you have for sale and will usually stay on your list for years! The rest will leave or ignore your emails, and that's perfectly ok! They may buy some time in the future.

If you would like some help building your email list and closing more sales with your list, schedule a free 15-minute call with me here: jeremiahkrakowski.com/freecall