I remember the first time someone asked me to "jump on a Zoom call." My palms got sweaty. Not because of the conversation — because I wasn't sure I could figure out the technology fast enough. This was back when video calls were still new enough that saying "you're on mute" was a genuine compliment.
Twenty-three years later, I've built multiple six-figure coaching businesses, launched online courses, and managed teams across time zones. And you know what? That fear of technology never fully goes away. It just gets easier to push through.
If you've been avoiding certain tech tools because they feel intimidating — or if you've talked yourself out of showing up online because you don't feel "tech-savvy" — this one's for you.
The Imposter Feeling Is Normal (Even for "Tech People")
Here's something most people don't admit: even the coaches who look incredibly polished online still Google basic things. They still hit the wrong button sometimes. They still have that moment of panic when the screen goes blank.
I spent years in the fitness industry before I ever touched online tools. I was the guy who'd rather figure things out manually than watch a tutorial. That stubbornness cost me time, sure — but it also taught me something valuable.
The only people who never struggle with technology are the ones who don't use it. If you're feeling intimidated, it means you're stepping into something new. That's not weakness. That's growth.
Start With One Small Win
When I finally decided to get serious about showing up online, I didn't buy a bunch of equipment or download seventeen different apps. I opened Zoom, clicked "new meeting," and figured out the "share screen" button.
That's it. That was my first win. And it mattered more than it sounds like it should.
Every piece of technology becomes less scary once you've touched it. The first click is always the hardest. After that, you're just learning small details — not trying to conquer an impossible mountain.
Pick one tool that scares you. Use it for five minutes. Break something in a low-stakes way. Delete it and start over. You're not trying to master anything — you're just building familiarity.
The Coaching Industry Doesn't Need Tech Perfection
Let me be direct: your clients didn't hire you because you're great with technology. They hired you because you're going to help them solve a problem. Whether you use Zoom or Teams or a fancy webinar platform is irrelevant to the transformation you're offering.
Some of the most successful coaches I've ever met have the worst tech setups imaginable. Crappy audio. Zoom backgrounds that are just... a wall. They're still booked solid because people connect with people, not with production quality.
You don't need professional lighting. You don't need a ,000 microphone. You don't need the perfect webinar software. You need to show up, be helpful, and know your stuff. Everything else is noise.
Build Your Tech Confidence Muscle
Confidence with technology isn't a trait you're born with — it's a skill you develop. And like any skill, it gets stronger the more you use it.
Here's what I recommend to every new coach who's nervous about the tech side:
1. Schedule a "tech date" once a week. Block thirty minutes and just play with one tool. No agenda. No pressure. Just exploration.
2. Give yourself permission to pause. If you're on a call and something goes wrong, it's okay to say "hold on, let me figure this out." Your clients won't leave because you took thirty seconds to restart Zoom.
3. Find one person who can be your tech support. This could be a virtual assistant, a friend who's good with computers, or even your teenager. You don't have to figure everything out alone.
4. Write down the basics. Create a simple doc with screenshots of how to start a call, share your screen, and record. When you need it at 2am before a client session, you'll thank yourself.
What Actually Matters in Your Business
When I look back at every client I've ever helped, not one of them cares about my microphone setup. They care about whether I understood their problem. They care about whether I had a plan to help them solve it.
Your technology is just the vehicle. The destination — helping people, building a business, creating impact — that's what matters.
So if you've been hiding behind the excuse that you're "not tech-savvy enough" to start coaching online, I'm calling B.S. on that right now. You've survived every piece of complicated technology that's ever been thrown at you. You learned how to text. You figured out email. You mastered whatever smartphone you're holding right now.
You can figure this out too. One button at a time.
Your Next Step
If you're ready to stop letting technology hold you back and start building the coaching business you know you're capable of, I've put together a complete system for coaches who want to scale without getting buried in tech overwhelm.
The Wealthy Coach Academy shows you exactly what tools to use, how to set them up without losing your mind, and — most importantly — how to focus on what actually grows your business while the systems handle the rest.
Ready to stop letting tech fear run your business?
Join the Wealthy Coach Academy — 97/month and get access to our proven coaching business system, including tech setup guides and automation templates that make scale feel effortless.
Or start with a free class: Book a .95 discovery session to see if we're the right fit.
Frequently Asked Questions
I'm not tech-savvy at all. Can I still build an online coaching business?
Absolutely. Some of the most successful online coaches I've worked with describe themselves as "not tech people." What they had was a clear offer, a audience who needed help, and the willingness to learn one tool at a time. You don't need to be a tech expert — you need to be a great coach.
What tech tools do I really need to get started?
Less than you think. At minimum: a way to communicate with clients (Zoom, phone, or even Marco Polo), a way to schedule appointments, and a payment processor. Everything else is optional until you're making enough money to justify the subscription costs.
How do I overcome anxiety before online coaching sessions?
Preparation kills anxiety. Test your equipment before every session. Have a simple checklist: mic on, camera working, screen shared if needed, links sent. The more routine your setup becomes, the less mental energy it takes. Also — practice. Five practice calls a week for a month and you'll wonder why you ever felt nervous.
Should I hire someone to handle my tech so I can focus on coaching?
Yes — but timing matters. Don't hire a tech person before you know what systems you need. First, build your basic setup and figure out what's actually slowing you down. Then hire someone to handle the parts you hate or that eat up too much time. Most coaches can run a profitable business with just a few hours a month of tech support.
My internet connection is unreliable. Should I even try online coaching?
Depends on how unreliable. If you're dropping calls every five minutes, yes — that's a problem worth solving first. But if you have occasional hiccups, use audio-only when your video is glitchy. Your clients will understand. You can also hardwire your connection for important sessions or use a mobile hotspot as backup.
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About Jeremiah Krakowski
Jeremiah Krakowski is a coaching business mentor who helps coaches, course creators, and consultants scale from $3k/mo to $40k+/mo using direct response marketing, AI systems, and proven frameworks. He runs Wealthy Coach Academy and has 23+ years of experience in digital marketing. Learn more →