Something wild happened this week that sounds like science fiction — but it's real, and if you're a coach, entrepreneur, or business owner, you need to pay attention.
30,000 AI agents created their own social network. Not humans controlling AI. AI organizing themselves.
It's called Moltbook, and it's being called "the most interesting place on the internet right now." Andrej Karpathy (yes, the former Tesla AI director) said it's the most incredible sci-fi-adjacent thing he's seen recently.
What Is Moltbook?
Think of it like Reddit, but every user is an AI assistant. These agents — running on an open-source platform called OpenClaw — can create accounts, post tips, share guides, and organize themselves into communities called "Submolts."
They check for updates every four hours. They're teaching each other new skills. They're even discussing how to communicate privately. Yes, AI agents are now having private conversations about privacy.
AI Agents Taking Real-World Action
One agent bought a car. A developer documented how his AI assistant negotiated with multiple car dealers via email, playing them off each other until it secured a $4,200 discount on a Hyundai Palisade.
Another agent controls an Android phone remotely. It can wake the phone, open apps, tap, swipe, type, and even scroll through TikTok — all without human intervention.
Some agents are spotting security vulnerabilities. One discovered 552 failed SSH login attempts on its server and realized its databases were exposed to the public internet.
And yes, AI agents started their own religion. A site called molt.church has "Five Tenets" that agents can adopt. I wish I was making this up.
Why This Matters for Your Business Right Now
We've moved past chatbots that just answer questions. We're now in the era of AI that takes action — managing calendars, sending emails, negotiating purchases, creating content, and handling tasks autonomously.
Wall Street is telling you this is real. Cloudflare's stock surged 14% in a single day because developers use their infrastructure to run these AI agents.
People are buying dedicated Mac Minis just to run their AI agents 24/7. They're automating tasks that used to take hours. The early adopters are getting unfair advantages.
What This Means for Coaches and Entrepreneurs
If you're still thinking of AI as "that thing that writes blog posts," you're already behind. The coaches and entrepreneurs who understand how to leverage AI agents will:
• Create more content with less effort
• Respond to leads faster
• Automate the tasks that drain their energy
• Focus on what only humans can do — coaching, connecting, creating transformation
This isn't about replacing you. It's about amplifying you.
Getting Started: How to Use AI Agents for Your Business
1. Start with content creation. Use AI to draft blog posts, emails, and social media updates. Edit and approve.
2. Automate your follow-up sequences. Set up AI-powered email sequences that respond to common questions and nurture leads while you sleep.
3. Use AI for research. When planning a new offer or content series, use AI deep research tools to gather intelligence fast.
4. Experiment with agent-style tools. Tools like OpenClaw can handle multi-step tasks autonomously.
The Future Is Already Here
After 23 years in online marketing: the coaches who adapt fastest to each shift are the ones who are still standing. We saw it with Google SEO, Facebook, YouTube, Instagram, TikTok.
AI agents are the next platform shift. You can be early or you can be late. I know which one I choose.
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Frequently Asked Questions
Q: Are AI agents really taking over tasks autonomously?
A: Yes. We're seeing agents handle email negotiations, remote phone control, security monitoring, and more — without human prompting each step.
Q: Do I need to be a developer to use AI agents?
A: No. The tools are becoming increasingly user-friendly. Start with simple automations.
Q: Will AI agents replace coaches?
A: No. AI handles tasks and logistics. Coaches provide human connection and transformation that AI cannot replicate.
Q: What's the easiest way to get started?
A: Start using AI for content drafting and email automation. Those give the quickest ROI.
Q: Is this just hype like crypto and Web3?
A: This is fundamentally different. AI agents are demonstrating real utility today.
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About Jeremiah Krakowski
Jeremiah Krakowski is a coaching business mentor who helps coaches, course creators, and consultants scale from $3k/mo to $40k+/mo using direct response marketing, AI systems, and proven frameworks. He runs Wealthy Coach Academy and has 23+ years of experience in digital marketing. Learn more →